Flipkart and Snapdeal have dumped one pointless metric for another — Quartz

India’s leading e-commerce companies have abandoned the one metric they had held dear since inception. Gross merchandise value—GMV or the total value of goods sold through a marketplace—has so far been the most widely used metric for gauging the size and success of e-commerce businesses in India. Both Flipkart and Snapdeal have in the past…

via Flipkart and Snapdeal have dumped one pointless metric for another — Quartz

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